Nguyen Phi Van holds an MBA from Australia majoring in marketing communication. Her experience spans over 20 years as a senior executive in brand, retail, and franchise development across global emerging markets in Asia, The Middle East, Africa, and Eastern Europe. She is currently advisor to Project 844 under the Ministry of Science and Technology of Vietnam on startup & innovation, chairwoman of Vietnam Business Angel Network, and Open Innovation Vietnam. Phi Van is 2015 award winner of Retail Leadership presented by Asia Retail Congress, and 2017 & 2018 award winner of 100 Top Great Retail Minds presented by World Retail Congress, and 2019 award winner of ASEAN Outstanding Business Award. Phi Van is the author of five books, “Franchising – The Short Route to Global Markets”, “Cross The Rice Field, Reach The World”, “Go Global: An MSME’s guide to global franchising”, and “I, The Future and The World”, “In Search of Myself”, and the first ever AI-human collaborated book in Asia titled “Nym - My Future Self”.